"Corporate Yoga" (defined by us as those yoga businesses with multiple locations in various cities) gets a lot of flack from so-called purists. For example, people complain that yoga should not be copyrighted a la Bikram Choudhury, that CorePower is too "western" in its approach; and that YogaWorks varies too much from studio to studio-- not corporate enough?
Yeah, we know, we know…exercise is good for us.
It started innocently: one day the Bikram Yoga room felt a little cool and I had come to get my sweat on! C’mon. What was going on here? This is Bikram Yoga. You know, the “torture chamber.” Here I was, being tortured by a cool breeze and goose bumps.
What to do? Add clothing. Problem solved.
It took a year before we were sold.
But even at the very beginning we took notice. There was never, ever, a wet spot under our mat. Ever. Wow. We are BIG sweaters. Big. Ask anyone. We pour. At one point in our Bikram Yoga practice, we were offered a 3rd towel. We sweat that much. So having a mat completely impervious to liquid is a wonderful thing.
But it is what we noticed after a year that has made us believers.
Tamara Turkisher contributed this blog. She is an insurance agent, dog lover, foodie and exercise enthusiast.
From Yoga to Bootcamp
I workout religiously and I like routine. My “normal” 6 days a week sweat extravaganza includes a Hot Vinyasa Flow Class, and/or a Yoga Sculpt Class (heated Yoga combined with Weight Training and Cardio), and/or Barry’s Bootcamp, which is a combination of Cardio/Treadmill intervals with weight training etc. It works for me.
Yoga has been around for thousands of years and first originated in India. Pilates is a relative newbie having been created in the 1920s by Joseph Pilates as a way of rehabilitation. Both offer health benefits, but which is better yoga or pilates? In today’s world physical results rank high as a criterion, but what about the mental and spiritual aspects? Consumers want an exercise experience that is physically challenging, that is a sound value, and creates tangible results.
I?m annoyed with Gatorade. And, the slumping sales figures demonstrate that I?m not the only one. Ever since Gatorade felt the need to change its labeling and branding and add new products to the mix, sales have been heading downhill like the Boston Marathon course?or Obama?s job approval numbers?or mortgage rates?pick your analogy.